Marketing Executive, Lead Generation Specialist

Marketing Executive, Lead Generation Specialist - SixPorts

Reporting into the Marketing Director, the Marketing Executive will work within the wider marketing team but will be working solely on SixPorts.

You will be responsible for driving traffic and generating enquiries via the SixPorts website, using our marketing automation program Pardot, to monitor Prospect activity, carry out email marketing, lead nurturing and run drip feed and automation campaigns.

You’ll also manage the SixPorts’ social media channels with the objective of driving engagement and generating enquiries. You’ll be involved in planning SixPorts’ events and attending relevant trade shows and conferences across the country with the objective of generating leads. 

Another key part of the role will see you managing and overseeing SEO & PPC campaigns, as well as managing and improving the performance of the website.

To be successful in this role you’ll have experience working on B2B marketing campaigns, have a passion for technology and be driven to succeed. 

 

Role Responsibility

=        To plan and implement SixPorts marketing campaigns in conjunction with relevant business targets

=        Analyze each campaign, making recommendations for future activities, including how to improve traffic and enquiries

=        Continually monitor key KPIs and sales opportunities

=        Conduct competitor research and analysis, making recommendations based on market activity

=        Work alongside our Campaign Assistant to develop marketing data

=        Work with our design team to create and oversee the production of all marketing materials, including printed documents, website content, and social media graphics

=        Create a monthly marketing report and present to Marketing Director

=        Attend conferences, trade shows, industry events, and seminars

 

The Ideal Candidate

=        Passionate about technology

=        Excellent communication, presentation and organizational skills

=        Possesses creativity and problem-solving skills

=        Exceptional attention to detail

=        Able to work under pressure to tight deadlines

=        Takes accountability and responsibility to action tasks

=        Can work with a level of autonomy, doesn’t always needs to revert to peers to make decisions but will seek guidance when required